with prize winners fetching even higher (SOUNDBITE) (Arabic) CHICKEN BREEDER, MOHANNAD JAYDEH, SAYING: 'Today, I participated using the Brahma chicken breed, and won first place, thank God. Even though unable to do much for ‘boiled’, for obvious reasons, the ‘crispy fried’ is a winning combination. Prices of the ‘ornamental’ chickens range between 50 and 800. The word has the power to cancel out negative connotations. Crispy cabbage - see? A completely different league than boiled cabbage. But here’s the next bit of word magic: ‘crispy’ works wonders for whatever it will choose to describe. Otherwise you will find ‘blanched’, ‘poached’, ‘lightly cooked’ or just ‘cooked’ all describing things that are plainly plunged in a pot of water over 100C hot and left to bob about there for a while.įrying is another such word, hence all the semantic weirdoes like pan roasting, searing, browning, cooking in a skillet and so on. Eggs are the only acceptably boiled foodstuffs, probably because there’s no way of euphemising the process in the case of eggs. Cabbage is only interesting when called kimchi or used in the same sentence as fermenting. Semolina, even as an ingredient of pizza dough, will never gain popularity and I don’t see it becoming the new quinoa. An astonishingly awful lot of people react negatively not as much to the taste of a dish but to its name. This is just the first round of what promises to be an American battle for the hearts and stomachs of the Russian people.It’s interesting how words can change the taste of food. It remains to be seen if K-F-C can take a bite out of McDonalds' share of the large Moscow market. It's the best advertisement when the food is good." "Whoever comes here once will come a second time. The familiar menu of spicy chicken, french fries and salad went down well with the first day crowds and invited guests. The first batch of K-F-C chicken to be sold in Moscow was ushered from the pristine kitchen to a round of applause. (Off camera question in English: "Which one is better?") "We went to Russkoye Bistro and enjoyed it thoroughly." The fast-food chain now has five restaurants in Moscow including the largest McDonalds in the world and employs over 2,500 staff.Įven though the prices for a meal are still fairly high, the restaurants remain a firm favourite with the Russian public and with the numerous foreign tourists in the city. SUPERCAPTION: Vitaly Usov, General Director, Russkoye Bistroīut the market leader is still McDonalds. "We certainly haven't heard or seen that McDonalds has gone to Ryazan or that McDonalds has arrived in Tula. The general manager plans to open more branches in less profitable Russian provinces. And at lower prices it's already very popular with Russians who balk at paying several days' wages for a meal at the foreign fast-food outlets. No fried chicken or hamburgers at this joint - just traditional Russian pastries and salads. Their chickens are frozen and you don't know what year they're from."Ī local firm is also convinced people want good Russian cuisine - they've set up their own chain of fast-food restaurants called "Russian Bistro". They were killed yesterday and today I am selling them. "I think my chickens are better because I know they are fresh. However the restaurant's decision to use only imported American chickens has come under fire from locals.Īlthough K-F-C's management say they'll import while they build a reputation for quality and then consider domestic sourcing - traders at Moscow's food markets say Russia's reputation for producing emaciated chickens is undeserved. SUPERCAPTION: Irina Tolpygo, marketing manager, KFC Moscow "Chickens are traditionally loved in Russia and if we add some more spices and crisp in the chicken we believe that Russians will love them. Persuading to visit the branch where they expect to serve up to two-thousand customers every day. The restaurant's owners are convinced Russians will take little Sharing premises with Pizza Hut - also owned by PepsiCo - K-F-C will be able to offer discerning Russian palates a choice between two of the most popular fast foods in the West within the same restaurant. While K-F-C's slogan is: "It's finger lickin' good!", market vendors are convinced their homegrown chickens are "finger lickin' better."įive years in the planning, Kentucky Fried Chicken (K-F-C) opened their first outlet in the heart of Moscow today. Their decision to import chicken from the U-S has come in for criticism. They're sharing premises with Pizza Hut in the centre of the city. Yet another treat from America arrived in Russia today.įirst there was McDonalds, then Pizza Hut and now Kentucky Fried Chicken KFC has opened its first restaurant in Russia.
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